Perfect Practice
Responsible for leading brand strategy, full-funnel marketing plan, and yearly calendar across all marketing channels to feature brand, products, and sponsored athlete Two-Time Major Champion, Dustin Johnson. Led digital marketing strategy: website, paid media, paid social/search, Email/SMS, brand partnerships, and influencers. Paid Media: Top-of-funnel marketing included: USA Today (Golf Week), Golf Digest (Discover, Inc), and CBS, Forbes, Barstool Sports, YAHOO, and CBS to drive revenue through increasing brand awareness and website sessions. Brand Partnerships included: KITH, TaylorMade, Barstool Sports, Swag Golf, Ghost, and more.